"...too many students lack enthusiasm for their mitzvah observance, are disenchanted with prepetuating core values and often lack jewish pride."

THE CHALLENGE
Within our frum society and within our flourishing Torah observant educational system, too many students lack enthusiasm for their mitzvah observance, are disenchanted with perpetuating core values and often lack Jewish pride. As they face the challenges of the 21st century, many do not appreciate their own individual value nor do they honor the privilege of being Jewish. The Amatz Initiative was inspired and developed as a response to this challenge.